Cupertino, California – Apple has officially unveiled its slimmest-ever iPhone Air and the all-new iPhone 17 at its highly anticipated annual product launch event. According to Reuters, the tech giant introduced the iPhone Air as a “game-changer,” featuring a high-density battery and a next-generation processor, positioning it as a direct competitor to Samsung’s Galaxy S25 Edge.
The iPhone 17 boasts a brighter, scratch-resistant display, a new A19 processor chip built using advanced 3nm chipmaking technology, and improved AI-powered features. Additionally, Apple highlighted a redesigned front-facing camera for enhanced horizontal selfies, marking another step toward superior user experiences.
Apple also introduced its AirPods Pro 3, priced at $249, which now support live translation in near real-time when both users wear the earbuds. Furthermore, the latest Apple Watch Series 11 includes a blood pressure monitoring feature, pending regulatory approval. The company expects this innovation to notify one million users globally about potential hypertension risks.
Despite the exciting launches, Apple faces tariff-related costs exceeding $1 billion this fiscal quarter, reports Al Jazeera. Analysts are closely watching whether Apple will raise iPhone prices or adopt alternative strategies to offset these expenses.
Industry expert Paolo Pescatore told Reuters, “This new device will bring a sense of newness to the iPhone, which has remained the same for too long.” He emphasized that the upgraded lineup strengthens Apple’s position in the competitive smartphone market, particularly in China, where foldable phones dominate.
Meanwhile, Apple’s stock saw a 1.5% dip on Wall Street following the announcement, reflecting investor caution amid global trade uncertainties.
